Johnson & Johnson

  • Educational program for mothers who just gave birth to a child. Lecture on the hygienic care, from bath to massage, and ability to select ideal products for childcare, under the care of medical staff.
  • Presentation of new products to pediatricians
  • Clinical tests of products in Kazakhstan, acquiring recommendations from the Union of Pediatricians of Kazakhstan.

Result

According to qualitative studies, 80% of mothers use those childcare products that were chosen in the maternity home.

 

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