Pepsodent Dental Bus

Equipped dentist bus with the professional team, within several years, made oral cavity survey of lower grades pupils of Almaty, Astana, Karaganda, Shymkent, Ust-Kamenogorsk.

The project was sponsored Pepsodent and supervised by KDA (Kazakhstan Dentist Association) and FDI (World Dental Federation). Based on this survey, a child received a card with results, and KDA – information to study the situation.

Program resulted in not only the higher attention from parents to the teeth health of their children, but it also broke ice of returning of dentist rooms to the Kazakh schools.

Agency tasks

To obtain approval for the program in the Health Care and Education departments, bus equipment, staff selection, program implementation, tv-commercial production, POSM.