Our Agency was the organizer of the project “Life doesn’t wait. Change you style. Change the world”, where the young Kazakh singer Makpal Issabekova presented Sunsilk.

Project included several stages – advertising of brand and singer cooperation, album issue under the brand logo, album presentation. Project was finished with the gala concert that took place on the Republic Palace, and gathered 2000 spectators.

Campaign result – growth of sales and popularity of Sunsilk brand.